Wednesday, September 21, 2005

Mortgage Cadence: Adds VP of Marketing

Peter J. Carter has joined Denver-based Mortgage Cadence as its vice president of Marketing. He will be responsible for developing and establishing the overall strategy and tactics for Mortgage Cadence, including branding, advertising, corporate communications and product marketing.

This completes the executive team, according to CEO Mike Detwiler.

Carter joins from ILOG, Inc., a leading provider of business rule management technology. In his most recent position, he established and ran the company’s alliance marketing program, primarily targeting mortgage banking and financial services firms. He also played a major role in building a new industry-wide enterprise software category, BRMS (business rule management systems), through strategic marketing programs.

What's not in the release: While Mortgage Cadence is enterprise lending technology (think next generation loan origination system), one of the most significant benefits of the platform is the embedded business rules engine, which it calls ACE for Adaptive Configuration Engine. Since understanding ACE is key to fully leveraging Mortgage Cadence, it's a good idea having someone with BRM experience heading up the marketing department.

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