VueCentric, Austin, Texas, will promote its MortgageDashboard product in 2006 by sponsoring the Richardson Racing team in the NASCAR Busch Beer Series. CEO Jorge Sauri says he expects the deal to give his firm a boost in 2006 as he promotes his online mortgage origination system to net branch operators and independent mortgage loan originators.
NASCAR stock car racing is a sport on fire that is poised to get even bigger in the years ahead. The organization recently signed a new eight year agreement that will see NASCAR races broadcast on a combination of networks that includes FOX, SPEED, Turner's TNT and ABC/ESPN beginning in 2007. But Sauri says he plans to begin reaping the benefits of his association much sooner than that.
VueCentric is not the only company in this space using the races as a promotional tool. Argent, IndyMac, TRW Credit and VALoanPrograms.com also sponsor teams.