Everyone likes to think they are in control of the real estate transaction. But who really owns the customer?
If anyone knows, it would be Steve Kropper. He founded Domania a few years back and started helping big lenders stave portfolio runoff by providing home pricing data to consumers already in their databases. That company is now owned by LendingTree, a firm that profits from portfolio churning and isn't in the news much anymore.
But Kropper is still hard at work. Today, he is a top executive with Equinox, an international outsourcing firm owned by i-flex solutions. He has some definite thoughts on the customer ownership problem and captured them recently in a podcast that is featured on his parent company's webpage.