Mortgage Builder, Southfield, Mich., has created the new client-focused position of Vice President, Client Development to further invest in customer service, according to a recent company press release.
The position was designed for Kelli Himebaugh, previously Mortgage Builder’s sales manager for the western United States, and is intended to be a departure from the traditional sales role in many technology companies. In her new position, Himebaugh will work with new clients all the way from product demonstration through the training and implementation phases of the sales cycle.
"I am truly excited to take on these new responsibilities," said Himebaugh. "In addition to the new client experience, I will also be working with existing clients as we roll out new modules and enhancements. Working with people to familiarize them with products, capabilities and new potential to help them grow their businesses is very gratifying."
Bill Mitchell, Mortgage Builder’s vice president for sales, says he expects this move to signal a new approach to client development in our industry.
"There’s a misconception that technology implementations are more about bits, bytes and technical issues than they are about people," Mitchell said. "Kelli will be the glue for Sales and Operations that keeps all the parts in place and functioning, and we’ll bypass the typical hand-off that clients would prefer to avoid by focusing instead on a proactive hand-holding approach."
Mortgage Builder will be looking to fill Ms. Himebaugh’s former position as sales manager in the western United States.