Tuesday, November 23, 2010

Technology on the real estate side

I always find it interesting to see what our business partners are up to when it comes to technology. It turns out that real estate agents are using cutting edge tech to connect with buyers via text messaging.

DMX, Inc., Austin, Texas, partners with Keller Williams Realty, Inc., in several of the Dallas-Fort Worth Metroplex offices to provide a cutting edge real estate shopping experience for area real estate buyers, sellers and agents. DMX worked with Keller Williams to provide a Realty Text Program that the company says will raise the bar in communications between listing agents and property buyers.

The Realty Text Program provides an interactive mobile advertising and lead generation platform for real estate professionals. The tool helps connect buyers and sellers using text messaging and integrates with MLS data systems. Consumers, and property buyers, gain instant access to information, share it with others, or reference it later without skipping a beat. The agent receives a high-quality lead, preventing a lost sale opportunity.

“DMX is excited to partner with Keller Williams and launch a Realty Text Program that will impact the way buyers and sellers interact," said Brian McKinley, VP of Marketing for DMX. "It’s a very exciting time in the mobile industry and we believe Realtors can take advantage of all the new mobile benefits we can now offer in the marketplace."

According to McKinley, the benefits include buyers get information on their phones 24/7, mobile virtual tours from MLS photos, team lead alerts, Website widgets, as well as online training. DMX manages all the customer service, account provisioning, and training and is working with Goomzee for the back end and MLS integration.

“Keller Williams is pleased to roll out our new Realty Text Program that is certain to benefit our sellers and frankly the entire marketplace with easier to use, more immediately available information," said Anne Lakusta, Team Leader, Keller Williams Dallas Metro North. "We are pleased to partner with DMX; we wanted to use a company with a strong reputation in the industry who we knew would be there to roll out the program and provide us with the back end suppliers we need to manage this large intuitive. We are thrilled to be leading our industry in the mobile marketplace.”

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