Saturday, April 09, 2016

Jorge Sauri Launches New Tech Firm

I first met Jorge Sauri when I was reporting on technology for National Mortgage News in New York. At the time, he had just left Arc Systems, in the wake of the subprime lending crisis (Arc developed what has been called the first automated underwriting engine for subprime mortgage loans) and had started MortgageDashboard, one of the first web-based LOSs. At the time, the web was viewed as a scary place to house sensitive consumer financial information. Even so, the product did well enough to be purchased by Benchmark Mortgage in Plano, Texas, a firm that still uses the tool.

Recently, Jorge reached out to me to tell me about a new offering he was putting together. The news broke last week on Progress in Lending.

Shortly afterward, Jorge send this e-mail out to his contacts:

   We are delighted to officially announce the launch of our company and newly designed website! www.lendsmart.co Take a look around and let us know what you think.
We have taken significant time during this process to think through not only how we do business, but perhaps more importantly, WHY we do what we do, and HOW our AI Driven Digital First Mortgage Experience is different from anything else on the market (when it comes to transforming lender’s point of sale into digital first customer engagement).
   We will be constantly updating our content with helpful information, articles, blogs, company announcements and client successes in the blog section.
   For any questions, suggestions, feedback or comments, please E-mail us.

I have always liked the way Jorge thinks. He's an experienced industry technologist that knows what lenders need in order to do their jobs and what they should be thinking about using in the future. We're very interested in how Jorge's new company fares, in part because RGA PR is in final negotiations to support the company's communication efforts. More news on that soon.