Monday, November 28, 2005

Meetings: IDG show to focus on blogging

IDG World Expo will offer "Syndicated Company and Product Environments" as a conference track at its upcoming Syndicate show, December 12-14 at the Hilton San Francisco. The track will discuss how companies of all sizes (from corporate titans like GM to neighborhood book stores) are syndicating all kinds of content in pursuit of real business goals.

Syndicate conference shows how syndication and social media tools such as RSS, blogs and podcasts are transforming the way businesses do business. The "Syndicated Company and Product Environments" track is one of four tracks, and it is geared to help companies learn how to better interact with and directly inform their customers.

"It's only six months since the first Syndicate in New York, and already the whole field has grown enormously," said Doc Searls, Syndicate conference chairperson. "There are more than 20 million blogs now. Podcasting has gone mainstream. "Tagging" is a hot new topic that will grow and change just in the three days at Syndicate. Syndicated "Live Web" search is booming, and diversifying with each new service that enters the field. Publishing, broadcasting, website management, advertising, PR, corporate communications and countless other fields are being changed rapidly by syndication."

We won’t be attending this show. We’ve just come off four major trade show in the past 8 weeks. Besides, we’re already sold on these new media tools.

But if you’re planning on attending the show and would like to record a podcast with us from the event, drop us a line.

Sessions in the "Syndicated Company and Product Environments" track include:
-- "Corporate Blogging," veteran corporate bloggers from Yahoo!, Forrester Research, NewsGator Technologies and WhatCounts discuss best practices for corporate blogging.
-- "RSS, Blogs, PodCasts and the New Marketing Mix," examines where these tools fit in a company's marketing strategy. Are they brand builders, or are they direct marketing programs? If the latter, what are the metrics and where is the ROI?
-- "Advertising in Blogs & RSS," with the SVP for Interactive Marketing at Turner Broadcast (TBS), and executives from Blogads, Pheedo and Marqui. Discusses how to pick the right blogs and bloggers to advertise with; discusses demographics, reach, impressions, visitors and influence.
-- "Conversational Marketing," discusses how online mavens and influentials can kill or catapult a carefully orchestrated marketing campaign in hours or days.
-- "RSS & Brand: Winning the Trust Battle with Customers," speakers from Google, SimpleFeed and Intuit discuss how smart companies are giving up the sales lead, but gaining an evangelist.
-- "After the Search Marketing Revolution," with speakers from IBM, eLoan.com and 360i.com. This session reviews successful search engine marketing strategies and then looks at what might succeed them.

Sounds like it could be worth the time if you’re still on the fence. By this time next year, your competitors will all be heavily invested in these new tools, so if you still need more information, get to San Francisco – or give us a call.