Tuesday, April 10, 2007

Kaleidico: Leveraging the widget for leads

Want to buy a mortgage lead that will actually result in a closed loan? I bet you do. And because Kaleidico, an industry lead-management firm, knows this too, they launched a new widget on their website home page that ranks lead providers in order of their conversion of leads into loan applications. Brilliant!

Widgets will be huge in the days ahead and companies that learn how to leverage them will be first in line to command market attention.

The Kaleidico widget reflects the total of all leads in the icoSales system.

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