Wednesday, March 30, 2016

Mortgage Cadence Rebrands


The folks at Mortgage Cadence, which is part of Accenture, has completed a rebrand.

The company's new website can be viewed at www.mortgagecadence.com. Be sure to clear your browser cache if you are a frequent visitor to the site.

"We are proud to announce the launch of our all-new brand," the company said in an e-mail. "Our new tagline, Lending Confidence, is our commitment to provide clients with the ability to close more loans, worry less, and feel confident that they are set up for success."

The company has rolled out new e-mail addresses to go with the rebranding and new website. Just swap @accenture.com with @mortgagecadence.com for any Mortgage Cadence contact you normally e-mail.

It's not yet clear if this is a signal that Accenture may choose to spin off the tech firm or if the company is just making sure the brand doesn't get submerged into the other offerings its parent company offers.

Last month, the company moved its more than 600 lender clients to the "Accenture Mortgage Cadence Cloud." The company said the move would allow its clients to better manage loan processing cycle times, increase system reliability and leverage product upgrades.

UPDATE: I caught up with Trevor Gauthier, President, and Sarah Volling, Marketing Lead for Mortgage Cadence at the MBA Technology in Mortgage Banking show in Los Angeles last week. Trevor told me that the rebrand was just a glimpse into this story and Mortgage Cadence was, in effect, spinning off into an actual software development firm -- which is what Mortgage Cadence was before the consulting firm bought it. He promised me a more in depth interview in the near future, which I'll share with you when it happens.

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