Tuesday, February 15, 2005

GM is in the pool

When it peeled the audio out of a recent webcast, converted it to an MP3 file and syndicated it with RSS, General Motors created what some are calling the business world's first podcast. They created two, actually. I listened to both of them and applaud the company for putting its toes in the water. Although, what GM doesn't know about creating audio worth listening to is a lot.

Still, it reinforces my conviction that the Web will become an excellent vehicle for the transmission of syndicated audio content to business audiences. We're almost finished with our first podcast. I think you're going to like it. Focused entirely on mortgage technology, the Business & Technology Podcast will bring you some of the industry's brightest technologists. Worried that listening to rocket scientists will bore you to tears? I wouldn't bet on that. I'll tell you more about it as we get closer.

Thursday, February 03, 2005

Building the site

I've had a lot of fun this week, working on my new website. It's been a long time since I've done this kind of work and it took a while to come back to me. Now, the work is progressing nicely and my new site should be online early next week. Once it is, I'll let you know and then hit this blog hard.

Tuesday, February 01, 2005

Audio is coming

I've been thinking about audio lately. Click the link below and I'll tell you what I mean.

this is an audio post - click to play

A new view on the industry

After serving as a reporter and editor for the trade press since 1997, I've decided to try something new. Over the past six or seven years, I've written hundreds of stories, most recently about the technologies that mortgage lenders are using to cut costs and improve operational efficiencies. I want to continue doing that as a freelance writer, but I think there is more that I can do.

After talking to executives all over this industry and working for and with some of the best editors in the business, I think I'm in a rather unique position. I've learned to tell a good story from a run-of-the-mill press release. Furthermore, I can translate complicated technical information into a story that will educate a business executive interested in investing in a new technology.

So, I've been working on some ways to leverage these abilities. I'll tell you about some of my ideas in this space. But I also reserve the right to comment on the industry. I'll talk a lot about technology, but I won't limit myself to that. In some cases, I'll open up this space to your comments.

Oh, I should tell you that I can't guarantee you get any value out of this. Also, for the first time, I'm not accountable to any employer, so these thoughts are my own and do not represent the opinions of any of my former employers.