Portellus: Growing its tech sales team

Portellus Inc., Irvine, Calif., has hired Craig Anderson and Holt Crowder as business development mangers for its national outside sales team. Crowder was senior sales executive for Mortgage Cadence, Greenwood Village, Colo., and Anderson was vice president of East Coast sales for Beanstalk Networks/OpenClose Mortgage Technology Group, West Palm Beach, Fla.

In their roles at Portellus, both Anderson and Crowder will be responsible for nurturing new business opportunities for Portellus’ Enterprise Rules Management (ERM), Web-based Loan Origination System (LOS), and point-of-sale portal solutions.

Normally, marketing staff additions don’t interest me much, but I have written a lot about both Mortgage Cadence and Beanstalk/OpenClose. Both are strong firms with solid technology offerings. Portellus, by comparison, is a relative newcomer to the space. I have not seen a recent demo of its software.

Sometimes, salespeople move around because they just like to move around. Portellus has been aggressive in its promotional efforts over the past year and was smart to put Joe Bowerbank in charge of that. They may have just decided to throw some money at this problem and hired some experienced execs.

Or there might be something going on over there.


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