Mortgagebot: Gets Dan Welbaum

If you want to know who drives a ton of business in the mortgage space, you usually need only look to the F companies (Fannie, Freddie, First American, Fidelity National and Fiserv). While executives tend to move around the industry a fair amount, the top folks at these companies tend to stay there for a long time.

Consequently, I was surprised to hear that Fiserv veteran Dan Welbaum had been recruited away by Mortgagebot.

Now Scott Hap's company may not start with an F, but it's been a favorite of technology journalists for some time as it has been pushing the electronic boundaries in this industry for many years.

Dan is a well known marketing executive in the industry and so I'm very interested to see where he'll take the Mortgagebot online lending technology.