What a good trade press interview should be

There's an excellent post today over on Jeremiah Owyang's blog about how to host a great analyst interview. While you may only get to sit down with a trade press reporter in person once a year or so, his tips apply equally well in that arena. In fact, if I had received a presentation like the one he describes (and I sat through quite a number that came close), I would have been much better prepared to write about the mortgage technology offering.

Check out the post and see if you can apply any of it the next time you sit down across the table from a reporter.